This is a lesson for far too many companies out there, an object lesson in how to respond.
A guy called Darren Barefoot made a parody of the online environment Second Life, called Get A First Life. It’s particularly amusing to those of us who wonder how you can possibly have time or inclination to live an entire second life when one is hard enough. Anyway, he invited comments and cease and desists. The brilliant part is Second Life sent him one, or not. Starting off as legalise it’s a comment saying, hey, we know parody when we see it. Good work.
They even give the guy a licence to be selling his t-shirts. Now that’s how to do it folks :-)
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